Project Details
Employer:
Search Discovery, Inc
Date:
March, 2019
Programs:
Adobe Illutrator, Photoshop, XD
Skills:
User Interviews, C&C Analysis, Graphic Design, Typography, Communication
Online:
searchdisovery.com.
Search Discovery is a digital transformation agency, they help their clients use data to create business impact. As they have grown so have their branding and image needs. They had always exhibited a fun and exuberant energy, but sometimes felt too tied down to that aesthetic and needed a brand refresh to infuse some professionalism and consistency in their marketing and pitch materials.
I was hired to refresh their brand and create new brand style guide and apply the guidance to a new website and some key print and digital assets before their annual All Hands, where they launched the brand refresh.